Mixed drink
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Enjoy a legendary cocktail that combines bold intensity with perfect refreshment. Experience the intense, piquant taste of ginger, whose sharpness is immediately softened by clean, ice-cold vodka. Fresh lime acidity then brings the entire drink to perfection.
1941invented in New York to sell unsellable vodka
100%served in a copper mug, otherwise it is not a Mule
3xincrease in Smirnoff vodka sales in the USA
Vodka
Ginger beer
Lime
The story of the Moscow Mule began in 1941 in the USA and is a fascinating example of how brilliant marketing saved three struggling entrepreneurs. John Martin was unsuccessfully trying to sell the rights to Smirnoff vodka in America, a spirit Americans did not yet know, while his friend Jack Morgan owned a bar and did not know what to do with his stocks of homemade ginger beer. Then a third entrepreneur entered the picture — she needed to sell a full warehouse of copper mugs with a donkey logo. Together they mixed all three ingredients — vodka, ginger beer and lime — and poured them into a copper mug. This clever move launched a massive boom in America, taught Americans to drink vodka and gave birth to an immortal cocktail classic.
